MOST BRANDS FOLLOW TRENDS.
CATEGORY LEADERS DEFINE THEM.
AVANT is a product innovation and strategy studio for beauty and wellness CPG brands.
We define what products to build next — and shape the pipelines and portfolios that create category leaders.
Most companies innovate after the opportunity is obvious.
AVANT works before it is.
Avant means before in French.
That’s where we operate — before competitors move and before categories are defined.